What is SEO?
SEO stands for Search Engine Optimization. It is a process that aims to rank a website higher in the search engines. This is done by optimizing the website for specific keywords that are relevant to the site.
There are many different processes to look at. Google apparently has around 200 different factors that affect the search rankings of a website. These include meta tags, content and external factors such as backlinks from other websites and social media.
Our beginners guide is aimed at helping you to understand some of these factors. If you are unsure about applying these to your website then you might want to consider using an SEO agency. If you go down this route I would suggest doing some thorough research before setting on an agency. If possible use an agency that are doing a good job for a company that you know.