What is permanent about local SEO? The only thing permanent about local SEO is that it keeps on changing every day. You have a trend working for you today. Tomorrow, you will find that it has become an obsolete one. You need to embrace new techniques. Therefore, improvisation is the key to success in local SEO.
Local SEO strategies boil down to very simple aspects. They are optimizing your on-site SEO and off-site SEO strategies. Every strategy you apply in local SEO boils down to either of these two categories. Let us look at the ways you can do better in local SEO.